There’s much more than meets the eye when picking the right liner shade to enhance your eye color. We created this eyeliner guide to help you find the perfect shade!

Brown Eyes: You can’t go wrong with using analogous shades (colors that are found right next to each other on the color wheel) like brown or black, but deep navy will emphasize the the amber flecks in brown eyes.

Other complimentary eyeliner shades: Plum, slate grey and bronze.

Try: Infinity Waterproof Eyeliner in Talia (navy matte), Lauren (black matte) or Hoda (slate grey).

Green Eyes:

On the color wheel, red complements green, so find a shade with a reddish undertone line plum or brown.

Other complimentary eyeliner shades: Bronze, slate grey, moss green.

Try: Infinity Waterproof Eyeliner in Giuliana (plum shimmer), Hoda (slate grey) or Ella (brown matte).

Hazel Eyes: Have you heard that hazel eyes can change color? With the trick of the eye, it’s true! Red and gold undertones bring out the green in hazel eyes while warm browns will enhance the rich brown color. Think purple and bronze eyeliner to bring out the green and neutral brown to enhance the chestnut color.

Other complimentary eyeliner shades: Bronze, moss and olive.

Try: Infinity Waterproof Eyeliner in Giuliana (plum shimmer) and Ella (brown matte).

Blue Eyes: Contrasting shades bring out your eye color, so brown and gold make blue eyes appear even bluer. Since many blue eyes have gold flashes in the iris, metallics really electrify blue eyes.

Other complimentary eyeliner shades: Navy, copper, bronze and champagne.

Try: Infinity Waterproof Eyeliner in Ella (brown matte) or Talia (navy matte).

Tell us in the comments below: What is your go-to eyeliner hue?

Continue reading

One year ago, we officially launched Thrive Causemetics at New York Fashion Week. With your help, we've been able to empower women around the world through the gift of Thrive beauty products.

This season, we are taking our movement to the runway. Thrive is hosting the first-ever New York Fashion Week beauty runway show, featuring powerful women on the catwalk. These inspiring women will walk the runway in nondescript clothing, shifting the traditional Fashion Week focus from fashion to the face.

This focus on the face allows us to celebrate each woman’s individual beauty. This inaugural Fashion Week beauty runway show will also allow us to expand our Bigger Than Beauty™️ one-for-one giving mission with the launch of our upcoming collection.

We’ve enlisted the help of our celebrity makeup artist squad including Ashley Donovan, Tina Turbow, Brian Dean and Leah Merriam to create one-of-kind looks for each model using our new makeup.

In addition, we are hosting an interactive giving event and we want you to be a part of it all. Stay tuned for ways you can participate! Thank you for supporting our Bigger Than Beauty™️ giving mission and helping us change the beauty industry for GOOD.

Continue reading

Win two free tickets to New York Fashion Week! Meet celebrities, top media and bloggers at the first-ever beauty-focused NYFW runway show hosted exclusively by Thrive Causemetics! 

Powerful and inspiring women from the beauty and fashion industry will walk the runway as models in nondescript clothing, shifting the traditional NYFW emphasis from fashion to the face.

Our team of celebrity makeup artists have been enlisted to create one-of-a-kind looks featuring our upcoming spring beauty launches.

In the spirit of our Bigger Than Beauty™️ giving mission, this pioneering event also provides an opportunity for attendees to support women going through cancer treatment. You will participate in an interactive giving tree, including a Thrive Causemetics product donation to NY-area hospitals valued at over $25,000.

Enter to win your two tickets plus a $250 celebrity swag bag by entering your name and email in the comments below!

No purchase necessary. Airfare not included. 

Continue reading

What do beauty editors, Thrive makeup and elite athletes all have in common? They’re all sweatproof!

To put our upcoming waterproof beauty products to the ultimate test, we enlisted the help of beauty editors at a sweat sesh in New York at Flywheel. Flywheel is famous for their “never coast” mantra and we agree; you need makeup that works as hard as you do during your workouts!

Here’s a behind the scenes snapshot of us getting Good Housekeeping’s Cody Marrick glam pre-workout.

Success! Our post-workout beauty game is as strong as we were during our class! Yes, I did wear red lip lacquer and falsies to a spin class! With Allure's Shyema Azam who looks flawless per usual!

Check out Olivia Muenter of Bustle, Cody Marrick of Good Housekeeping, and Lara Eurdolian of PrettyConnected.com, still looking fly after the Flywheel class. 

When you see the words Infinity Waterproof™ on our beauty products (like eyeliner, brow liner or lash glue), it means it has passed the ultimate waterproof test to ensure 24-hour hold.

All of our makeup is vegan, free of parabens and sulfates, so they’re safe for use during your sweat sesh — and since eyeliner running down your cheeks is never a good look, you can rest assured that our Infinity™ line has you covered.

Tell us in the comments below: Do you wear makeup when you exercise?

Continue reading

The #1 enemy to cellulite is caffeine, which tightens skin and is packed full of antioxidants. When applied consistently, it has been shown to reduce the appearance of cellulite.

Here, we combine coffee grounds with moisturizing, skin-soothing coconut oil and sugar for an extra exfoliating boost. Massaging onto problem areas stimulates blood flow while sloughing off dead skin cells, resulting in smoother, firmer skin.

Added bonus: it smells like chocolate!

What you’ll need:
1 cup ground coffee
1 cup sugar or salt
1/2 cup coconut oil
1/2 tablespoon cinnamon

Pour all dry ingredients into a large bowl. Melt coconut oil and mix to combine with dry ingredients and vanilla.

To use:
Apply to skin (wet or dry), massage gently to polish away dead skin cells. Rinse well. For optimal exfoliation, use 1-3 times per week.

More about the ingredients:
Coffee grounds: naturally exfoliate and and promote circulation
Coconut oil: moisturizes and softens skin
Sugar: naturally exfoliates skin
Cinnamon: promotes circulation

 

Continue reading

Acid can be a scary word. For most, the word acid is synonymous with skin irritation and redness, but did you know that certain acids are actually used for hydration and protection?

We created this simple guide to explain the benefits of various acids and how they are most commonly used in cosmetics.

Hydrate

• Hyaluronic Acid (Sodium Hyaluronate) - Holds 1,000x its weight in water to provide oil-free hydration and plumping to the skin. Learn more about this all-star ingredient and why we use it in our Infinity Waterproof Eyeliner and Brow Liner here.  
• Pantothenic Acid (Vitamin B5) - Essential for skin barrier repair function, Vitamin B5 replenishes essential nutrients to keep your skin looking youthful.

Exfoliate

• Glycolic Acid - If you’re looking for rapid removal of dead skin and brightening after one use, reach for glycolic acid.  
• Lactic Acid - One of the most popular alpha hydroxy acids, Lactic Acid is derived from milk sugars and gently sloughs off dead skin without the use of exfoliating beads.
• Salicylic Acid - Commonly found in acne treatments, dermatologists often recommend using salicylic acid or white willow bark to help speed up cell turnover to reveal a more even complexion and smooth fine lines.
• Retinoic Acid (Retinol) - This derivative of Vitamin A is a favorite among dermatologists because it is clinically proven to reduce the appearance of fine lines and wrinkles, treat hyperpigmentation and acne.

Brighten

• L-Ascorbic Acid (Vitamin C) - Vitamin C is highly unstable, meaning that improper formulation and packaging renders it useless. L-Ascorbic Acid is the most stable form of Vitamin C. We love this ingredient so much we use it in our Infinity Waterproof Brow Liner to protect the skin.
• Kojic Acid - This all-natural compound is derived from fungi similar to mushrooms. t helps to block melanin production in skin, making it excellent for prevention of hyperpigmentation.
• Azelaic Acid - A natural ingredient found in rye and barley, azelaic acid was first discovered and used to treat acne. Dermatologists and scientists discovered that it also works to even out the skin tone by inhibiting the enzyme tyrosinase, an enzyme that stimulates melanin production.

Protect

• L-Ascorbic Acid (Vitamin C) - This O.G. of antioxidants neutralizes free radicals that cause premature aging.  
• Ferulic Acid - An all-natural antioxidant that blends synergistically with other ingredients such as Vitamin C to block free radicals.
• Alpha Lipoic Acid - Also an anti-inflammatory, Alpha Lipoic Acid prevents oxidative stress that breaks down collagen in skin.

Continue reading

The cutting-edge pigment technology behind our buildable Smart Pigments™ takes you one step beyond your traditional eyebrow pencil. Smart Pigments™ act like microscopic mirrors to reflect the color of your natural brows for a perfect match. These proprietary pigments allow us to offer two full-spectrum shades that adjust to every hair color, helping you achieve natural-looking eyebrows.

Both Infinity Waterproof Brow Liner™ shades, Christina (fair to medium blonde) and Audrey (dark blonde to deep brunette) are buildable, camouflage gray and stay put all day. Designed to adhere to skin and mimic real hair, so only you will know you’re using it!

Check out our Smart Spectrum™ to find your perfect match.

Continue reading

Tracee Ellis Ross, star of ABC’s hit Blackish was all smiles (and laughs!) at the 2016 Critics Choice Awards. America’s favorite funny-woman stunned on the red carpet. Thanks to our friend and celebrity makeup artist, Jamie Greenberg, we got the behind the scenes scoop on her beauty look!

Jamie Greenberg used our Infinity Waterproof Brow Liner™ in Audrey to sculpt a strong brow for Tracee. The revolutionary Smart Pigment™ technology in this eyebrow pencil makes this eyebrow all-star the “Sisterhood of the Traveling Pants” for brows. Audrey (inspired by eyebrow icon Audrey Hepburn) can match medium blonde to a dark brunette hair colors for a perfect match every time.

To get the full details on Tracee’s look, check out Jamie’s recap here!

Continue reading