The perfect mascara is the result of synergy between formulation and the brush used. We are hard at work to create a mascara that is full of lash-loving ingredients and we need your feedback on which brush you like most.

Do you prefer using a wire or molded mascara wand? Let us know in the comments below!

Be the first to receive exclusive offers, beauty tutorials and Thrive Causemetics product development by signing up here. 

Brooke Burke-Charvet is a television host, actress, philanthropist, fashion designer, entrepreneur, cancer survivor (thriver) and a mother of four. She also happens to be an ageless beauty who only gets more gorgeous with age.

On the topic of aging gracefully, Brooke recently told Shape magazine “What is age, anyway? I feel young because I’m beginning a new chapter in my life, which is so exciting!”

This beauty's purpose to empower women inspires us in more ways than one, so you can imagine our excitement when her makeup artist, Marilyn Lee Spiegel shared these gorgeous photos of Brooke wearing our Infinity Waterproof Brow Liner in Audrey.

Our synergistic blend of creamy wax and powder gives you the precision of a pencil so you can create natural, hair-like strokes, blendability of a powder for soft, healthy-looking eyebrows and the flexible hold of a wax to ensure your eyebrows stay put all day.

You may have heard that using navy blue eyeliner will instantly brighten the whites of your eyes and neutralize redness. Take that tip to the next level and tightline (line your waterline) with Talia, our navy eyeliner, to get that "I slept 8 hours last night" look.

This one-step solution will open your eyes and give you fuller-looking eyelashes. 

Simply press your top eyelashes towards your eyelid and gently line your waterline using our Infinity Waterproof Eyeliner in Talia (matte navy).

For added drama, repeat this tightlining technique on your lower lash line.

Well-groomed eyebrows have the ability to frame your face and define your features. Beauty trends come and go, but hip-hip-hooray, bold brows are here to stay!

Even better news? Perfectly sculpted eyebrows can be achieved in three simple steps.

Prep your brows by using the spoolie brush on your Infinity Waterproof Brow Liner™ to brush your eyebrow hair upward.

Line
Instantly lift your eyebrow by creating a strong line along the base of your brow.

Define
Use a fine-tipped eyebrow pencil to create fine hairlike strokes.

Blend
Blend the color with spoolie brush. This essential step distributes the color evenly throughout the eyebrows.

Extra credit: Highlight underneath the brow using a nude matte or shimmer to create dimension.

Remember, eyebrows are like fingerprints, no two are the same. As a rule of thumb, it’s better to have them too close together than too far apart. Our motto is, when in doubt, don’t pluck it out.

Now repeat after us, “line, define, blend” and you’ll get perfect eyebrows every time.

If you’re having trouble keeping the ends of your faux lashes to stay in place, try wrapping your false eyelashes around your eyeliner or makeup brush prior to applying them to prevent them from popping up. This pro makeup artist trick will keep your eyelashes in place all day.

Make sure to trim your fake eyelashes prior to wrapping them around the eyeliner to ensure you get a tight curl that fits your eye shape perfectly.

If you still find the inner or outer corner of your falsies popping up, use the smudge tip on the end of your Infinity Waterproof Eyeliner to gently tap them into place. 

You can also use the brush applicator on your Infinity Waterproof Lash Adhesive to apply a small amount of glue to “seal” the false eyelashes in place. Our proprietary formula dries invisibly clear, so it won’t affect the rest of your makeup.

The world of luxury cosmetics is comprised of chic, black packaging and for good reason. Neutral shades like black or white create the perfect canvas to highlight the gorgeous color cosmetics shades we in the beauty world work so hard to develop.

Then why, you ask, did we choose turquoise, or as we affectionately call it, #ThriveTurquoise as our brand color? The reason is beyond the obvious fact that it is a timeless and sophisticated color that plays nice with other shades like reds and pinks (it doesn’t clash with any other color!).

The color turquoise evokes feelings of serene energy, inspiration, purpose, joy and creativity. Our mission is to empower and inspire all women to thrive while helping others in need. We hope when you see turquoise, you remember how special and unique you are and that you are reminded to thrive every day!

Tell us in the comments below, what color inspires you to thrive?

When celebrity makeup artist Jamie Greenberg and Kaley Cuoco get together for a video, you know it’s going to be hilarious. These two beauty besties always make the makeup process fun through their beauty adventures and playful banter.

Watch below to get the exclusive scoop on Kaley’s “singing” debut at the Grammy’s and see the products Jamie used to keep Kaley glowing at the 2016 Grammy Awards.

Spoiler alert: Jamie used our Infinity Waterproof Brow Liner in Christina to sculpt Kaley’s eyebrows.

The hottest trend at New York Fashion Week had nothing to do with a new "designer of the moment" or the latest pattern. It was instead the idea that even the most fashionable industry could be in need of makeover; that is, a beauty makeover.

Typically when we talk about New York Fashion Week, the first thing that comes to mind is avant garde designs and muted makeup, but this season, Thrive Causemetics shifted the focus from fashion to the face.

Thrive hosted the inaugural New York Fashion Week beauty runway show on February 10th featuring powerful women from the beauty and fashion industry who walked in nondescript clothing, specifically, black shift dresses, to ensure all eyes were on their gorgeous glam. We tapped celebrity makeup artists Ashley Donovan, Brian Dean, Tina Turnbow and Leah Merriam to create one-of-a-kind looks, highlighting each woman’s individual beauty.

The show began with models showcasing their best facial feature: eyes, lips, and cheeks which ultimately built into a full face of makeup for our final looks of the night.

Photo credit: Guest List Blog

Designed by Francesco Bilotto, our interactive Giving Tree allowed guests of our Thrive New York Fashion Week beauty runway to participate in a $25,000 product donation to NY-based thrivers by writing handwritten notes of encouragement to each woman. 

Stay tuned for more behind the scenes pictures from this historic event.