100% vegan, cruelty-free + PETA approved.
For every product purchased, we donate to help a woman thrive. LEARN MORE
Our medium-size, lid-defining brush is crafted with Smart-Sweep Vegan Fibers™ that mimic the texture + payoff you get from real pony hair. Its flat, dense bristles are delicately tapered to pack on pigment to precise areas of the eyelid.
Brush handle includes a quote: For beautiful eyes, look for the good in others.
Dip into Focus Eyeshadow Palette™ and apply from your lash line up to the crease using a light, pressing motion.
Cruelty-free
Smart-Sweep Vegan Fibers™
Use our Brush Hero Cleaning Pad™ to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.
Use a setting spray or water to dampen the brush, and apply Focus Eyeshadow Palette™ wet.
Makeup buildup on your brushes decrease their performance, preventing them from smoothly distributing liquid + powder products.
Our medium-size, lid-defining brush is crafted with Smart-Sweep Vegan Fibers™ that mimic the texture + payoff you get from real pony hair. Its flat, dense bristles are delicately tapered to pack on pigment to precise areas of the eyelid.
Brush handle includes a quote: For beautiful eyes, look for the good in others.
Dip into Focus Eyeshadow Palette™ and apply from your lash line up to the crease using a light, pressing motion.
Cruelty-free
Smart-Sweep Vegan Fibers™
Use our Brush Hero Cleaning Pad™ to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.
Use a setting spray or water to dampen the brush, and apply Focus Eyeshadow Palette™ wet.
Makeup buildup on your brushes decrease their performance, preventing them from smoothly distributing liquid + powder products.
We thoughtfully pick our quality, high-performance ingredients because we believe every ingredient counts.