100% vegan, cruelty-free + PETA approved.
For every product purchased, we donate to help a woman thrive. LEARN MORE
Our rounded, crease-defining brush is crafted with Smart-Sweep Vegan Fibers™ that mimic the texture + payoff you get from real pony hair. Its bristles are dense at the base and plush to the touch to work shadow into the crease, while seamlessly blending the edges.
Brush handle includes a quote: Blending is my cardio
Dip into Focus Eyeshadow Palette™ and apply directly to crease using a light, sweeping motion.
Cruelty-free
Smart-Sweep Vegan Fibers™
Use our Brush Hero Cleaning Pad™ to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.
Start by defining desired shape, then gradually blend edges.
Makeup buildup on your brushes decrease their performance, preventing them from smoothly distributing liquid + powder products.
Our rounded, crease-defining brush is crafted with Smart-Sweep Vegan Fibers™ that mimic the texture + payoff you get from real pony hair. Its bristles are dense at the base and plush to the touch to work shadow into the crease, while seamlessly blending the edges.
Brush handle includes a quote: Blending is my cardio
Dip into Focus Eyeshadow Palette™ and apply directly to crease using a light, sweeping motion.
Cruelty-free
Smart-Sweep Vegan Fibers™
Use our Brush Hero Cleaning Pad™ to gently remove makeup, dirt, oils, bacteria + buildup from your brush for better makeup application.
Start by defining desired shape, then gradually blend edges.
Makeup buildup on your brushes decrease their performance, preventing them from smoothly distributing liquid + powder products.
We thoughtfully pick our quality, high-performance ingredients because we believe every ingredient counts.